How to create a brand without going nuts

Branding is full of feelings, buzzwords, and vague bullshit. And for a lot of marketers or marketing-related people, the differences between brand, proposition, communication or creative concept are simply not evident, they easily blend together.

The next Creative Talk will therefore focus on why and when it is essential to invest in the brand, and how to gain the most from it once you start building it, avoiding shortcuts that could backfire in the near future. It’s a minefield, and we have the map.

We will present the internally developed methodology we use for brand building of all Creative Dock projects. Our goal is to provide you with minimalist and effective tips you can utilize in your own small enterprise/startup. Or simply to use your marketing ideas and activities to build a strong brand. The vicious circle of exhausting communication between the team, agencies and management might be over for you.

Speaker:

Jiŕí Caudr - current CMO of Creative Dock, former CMO of Zoot.cz & former Marketing Communication Director at O2 and co-founder of Book Therapy.

Registration is required for this event.